National format. Local execution.
Test it.
Prove it.
Repeat it.
The streamlined way to grow sales.
For major national brands
Making a good impression does not move product.
ROI is calculated: traffic, customer capture, sales, and what converts after the event.
We do not sell a celebrity post and call it a program. We sell one national format that lands as a local event. Always with a student-athlete. Often with a collectible poster. Always built so your store, restaurant, or brand team can staff it and measure it.
You get a partner that knows retail, a compliant path for athlete pay, school royalties, and printing, and one event architecture. The athlete changes by market. The system does not. That is how a five-to-ten market pilot becomes 100+ markets without inventing a new idea each time.
What is the uNILinear way?
Athlete-anchored retail and brand events inside one national program format.
A brand takes the same structure to every market, featuring its own local NIL athletes. Local impact stays high. The operating system stays the same.
Stores that have to sell through
Retail events
In-store shows, signings, walk-arounds, photo moments, educational clinics, shop-the-look, salon or beauty add-ons, and rewards opt-in.
See the format
Traffic that reaches the counter
Restaurant and QSR events
Grand openings, game-day takeovers, campus-adjacent pop-ups, athlete signings near the location, and bounce-back coupons or offers.
See the format
Athletes who sell the product
Brand ambassador events
Athletes who sell the product, not just pose with it. Poster and content support a unit that can be purchased that day or claimed with proof of purchase.
See the formatPilot test structure
Score the same four things, adjusted to the channel.
01
Traffic
Who showed up versus a normal day.
02
First-hand data capture
Rewards, QR, offer, or list.
03
Same-day sales
Units and revenue versus baseline.
04
After the event
Return visits, redemptions, or follow-up orders in your window. Seven, 14, or 30 days. Whatever your system already tracks.
If the math holds, you repeat it. You scale it. You do not redesign it.
See the pilotThe system
National format.
Local execution.
The athlete changes by market. The system does not.
- 01Always a student-athlete
- 02Often a collectible poster
- 03Location-staff-able
- 04Compliance and payments through a defined NIL path
- 05Press and social as support, not the product
- 06One clear path from job jacket to event day
Collectible format
The poster is merch that works.
Championship Behavior
University of New Mexico football
Accountability
University of New Mexico football
Tenacity
Jaxton Eck · Mountain West Co-Defensive Player of the Year
uNILinear vs. alternatives
One architecture. Not a one-off.
- Not a one-off influencer post.
- Not a new creative idea in every market.
- Not a new negotiated contract in every market.
- Not a program that only works once.
One experienced partner. A compliant path for athlete pay, school royalties, and printing. One event architecture for a mall store, a restaurant event, or a product that has to sell through.
Nationwide execution
At a cost a celebrity NIL shop cannot touch, because we already know how retail gets done.
Eight key people. No headquarters tour. Start in a handful of markets. Same brief. Same event architecture.