Retail events
Built so associates can run the day and compare sales to a baseline Saturday. The athlete is on the floor. The poster and the offer give the customer a reason to buy now.
The uNILinear way
Athlete-anchored retail and brand events inside one national program format.
A brand takes the same structure to every market, featuring its own local NIL athletes. Local impact stays high. The operating system stays the same.
The brief
One format that lands as a local event.
We do not sell a celebrity post and call it a program. Always with a student-athlete. Often with a collectible poster. Always built so your store, restaurant, or brand team can staff it and measure it.
You get a partner that knows retail, a compliant path for athlete pay, school royalties, and printing, and one event architecture.
The athlete changes by market. The system does not.
On every version
Press, social, incentives, and a project manager — support, not the product.
- Local press direction.
- Social direction.
- Customer participation incentives.
- One experienced project manager.
- A compliant NIL path for athlete pay, school royalties, and printing.
- One architecture a location can run and a brand can scale.
The system
National format. Local execution.
01
Always a student-athlete
02
Often a collectible poster
03
Location-staff-able
04
Compliance and payments through a defined NIL path
05
Press and social as support, not the product
06
One clear path from job jacket to event day
Three channels. One architecture.
Restaurant and QSR events
The gathering is not the product. Moving people from the gathering to the counter is the product. Offers, receipts, and return visits are how we score it.
Brand ambassador events
Campus clinics, workshops, sampling, and a list of customers the brand can speak to after. Local impact stays high. The operating system stays the same.